Harry's first ever foray into branded apparel and it required building an entire brand extension world from scratch, across categories that had nothing to do with razors.

Conceived as a "start your morning" campaign pairing Harry's with Matte Black Coffee in Los Angeles, the collaboration needed a single cohesive design language across a gift box set, coffee packaging, apparel, and accessories. I led all graphic design and production: a custom mammoth mascot character, hand drawn typography, a street map graphic rooted in the Matte Black LA location, and a dot pattern label system that carried consistently across tees, long sleeves, hats, mugs, and the branded coffee packaging itself.

The challenge wasn't making any one piece look good it was building a visual identity tight enough that a hat, a razor gift box, and a bag of coffee all felt like they came from the same world. The limited edition gift box sets sold out, with coverage from Cool Material and Harry's own channels.