This collection marked the debut of an exclusive multi-league partnership between Pacsun and The Wild Collective the beginning of an ongoing relationship that would define Pacsun's women's sports licensing business. I led graphic design direction across four MLB franchises: the Dodgers, Yankees, Padres, and Astros developing custom typography and illustration systems for each team.

The challenge was building four distinct graphic identities within a single cohesive collection, each feeling true to its team's history and fan base while speaking to a young, fashion-forward woman who wears her fandom beyond the stadium. The collection launched into the playoffs, making cultural timing as important as the design itself.