My work with The Hundreds spans character-driven festival graphics, licensed food collaborations, and large-scale art installations a range that reflects the brand's own refusal to stay in one lane.
The Parks BBQ collaboration is one of my favorite pieces I've ever made. Working directly with co-founder Bobby Kim and The Hundreds' creative director, I designed the graphic for an official collaboration between the brand and Parks BBQ, one of LA's most iconic Korean barbecue institutions. The piece launched at the Family Style food festival before becoming a permanent staple graphic at the restaurant itself spotted in the wild from Malibu to K-Town, amplified through Parks BBQ's own channels, and cited by Bobby Kim personally as one of his favorite pieces. A graphic that outlives the drop and becomes part of a restaurant's identity is the highest compliment a design can receive.
The Joshua Vides x The Hundreds billboard was a different kind of milestone. As part of an official art installation collaboration, the work took over a full billboard positioned directly above The Hundreds' flagship on Rosewood and Fairfax one of streetwear's most storied corners. Growing up, The Hundreds wasn't just a brand, it was a cultural institution. Having work displayed above that flagship, in that neighborhood, at that scale, remains one of the defining moments of my career.
