RIPNDIP was where I developed the production discipline and creative velocity that underpins everything else in this portfolio. Four years as Lead Graphic Designer and Accessories Lead, designing approximately 80 graphics per year across four seasonal drops, apparel, hard goods, headwear, and three-dimensional product while maintaining the consistent creative voice of one of streetwear's most recognizable brands.

The illustration work ranged from elaborate character-driven scenes and seasonal narrative drops to all over print textile patterns and embroidery graphics, each piece built to carry the brand's irreverent, street-rooted identity without repeating itself across seasons. Accessories extended the work beyond the flat graphic ceramic ashtrays, a mini hoop set, and a broad headwear assortment that translated the brand's visual language into collectible, lifestyle-driven objects with their own design logic.

The commercial results were consistent across the run. Graphics I designed were top performers at Zumiez, one of the brand's most significant wholesale accounts, with APS metrics ranging from 3.5 to 4.3 across categories. The Zumiez Snow private label snowboard collaboration was one of the standout moments a product that sold out within minutes of going live, validating what happens when illustration-driven design is applied to a hard good with real collector demand behind it.

Producing at that volume 30 graphics per season, four seasons a year, across every product category the brand touched — is where I learned what creative consistency at scale actually requires. Not just making good individual pieces, but building and sustaining a visual system that stays culturally credible season after season without losing momentum or point of view. That discipline is the foundation everything else is built on.