In summer 2024, Mattel listed a life-sized, 42-foot Polly Pocket compact on Airbnb as an official Icon experience celebrating the toy's 35th anniversary one of the most globally covered brand activations of the year. Pacsun was the exclusive apparel partner, and I led all graphic design direction for the collection.

The real challenge: how do you take an object that lived in the palm of a child's hand in the '90s and make it something a Gen Z actually wants to wear? Working within Mattel's full licensing framework, I developed original typography, custom logotype treatments, and character-driven graphics pulled from vintage toy references. The standout piece was a "peeking Polly" pocket tee a concept rooted in the toy's core mechanic, translated into something wearable that felt fresh rather than just nostalgic.

The collection sold out at the pop-up. With Pacsun as the sole fashion partner, the collaboration sat at the center of one of Mattel's biggest cultural moments of the decade.