Pacsun's NFL program grew from a focused launch into one of the brand's most expansive licensed collections. I led graphic design direction across the full program as it evolved over multiple seasons starting with 12 teams across graphic tees and tanks, available at all PacSun doors nationwide and online.
As sell-through validated the program, the brief expanded into cut-and-sew construction, technical denim, heavyweight fleece, and jersey programs. Each season built on the last, with new fabrications and more complex graphic systems that pushed well beyond standard NFL style guide treatments. I developed custom typography and illustration systems for each franchise, treating every team's heritage as its own design brief rather than a logo placement exercise.
The program culminated in an exclusive Super Bowl throwback capsule. The brief was to design into specific historic Super Bowl games across multiple decades — graphics that felt period-correct rather than simply retro-styled. Archival merchandise, broadcast graphics, and era-specific typography informed distressed plastisol printing, aged color palettes, and layouts pulled directly from original game materials. The result was a capsule that felt like genuine vintage sportswear across tees, crewnecks, and hooded fleece.
