Design leader. From brand vision to shelf.
My story
Hi! I’m Adam Gonzales, a Los Angeles based Senior Graphic Designer and lifelong graphic nerd. For over a decade I’ve created apparel graphics and visual systems for global brands including NASCAR, McDonald's, and the NFL. Equal parts vintage obsessive and design craftsman, I build graphics rooted in culture, nostalgia, and sharp execution.
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McDonalds
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Budweiser
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Nascar
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Harry's X Matte Black Coffee
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Joshua vides x The Hundreds
What I Do
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High-impact visuals that tell a brand story from seasonal graphics to custom apparel prints. Clients include NFL, Budweiser, Formula 1, and NASCAR.
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Bold creative vision backed by operational fluency. I lead cross-functional teams from pitch deck to final delivery, keeping the brand's DNA intact at every stage.
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Full A–Z ownership of the apparel lifecycle illustration, tech packs, sourcing, sampling, and bulk production. If it can be designed and built, I'll get it there.