When McDonald's relaunched McDonaldland for the first time in over 20 years, Pacsun was named the exclusive fashion partner one of the most culturally visible licensing activations of 2025. I led graphic design and product development across the full collection: 50+ SKUs spanning apparel, accessories, and lifestyle hardgoods.

The core constraint was a single legacy PSD file. From that starting point, I hand-illustrated new landscapes, developed custom typography, and built a souvenir-style graphic language from scratch conceptualizing fictional landmarks like Fry Friends Field and Mt. McDonaldland and translating them into a scalable system across zip-ups, hoodies, denim jackets, corduroy hats, floor rugs, knitted blankets, and more.

The collection launched exclusively at ThriftCon before rolling out nationwide. Launch-day sellouts, widespread TikTok traction, and coverage from Hypebeast, Parade, and McDonald's corporate facilitated through IMG Licensing.